You have been hard at work building your website/blog, you feel that you are established. Well, now it’s time to think about increasing Site Traffic.
Building a Website or a Blog is relatively easy, building a successful one is another thing. Increasing traffic can be seen as a form of art, a lot of online “experts” are constantly developing new strategies.
So, I have done my best to compile some of the best strategies for increasing Website or Blog traffic.
- Target the content to an audience most likely to share it
- Participate in the communities where your targeted audience gathers
- Make it SEO-Friendly
- Use the Social Media Networks to share your posts
- Install Google Analytics and evaluate the results
- Add Illustrations, Photos or Graphics
- Use Keyword research while writing your posts
- Reference your own content as well as those of others
- Use Social sharing communities like Reddit
- Guest Blog
1. Target the content to an audience most likely to share it
When you find yourself deciding what to write about, thus for whom will it be written for, you should consider the audience’s ability to share it. Regular readers will be somewhat active in sharing your page/blog. But particular communities, topics, content, and writing style play better than others on the World Wide Web. Example of that can be well designed and informative Infographics, well-edited videos that tell a story, and possibly a collection of Facts that would challenge most people common assumptions all targeted at audiences that will most likely share them.
2. Participate in the communities where your targeted audience gathers
All major Advertising companies since the days of Madmen have spent billions of dollars researching and determining where consumers gather and what they spend their time on, so they can target them with their messages. They won’t target a group of 60+ years old women with commercials for surfing equipment because it will a waste of money, but reaching 18-30-year-old males and females demographics that attends surfing stores is likely to generate a higher ROI.
With internet traffic is the same, but you don’t need to spend a dime on research because thanks to social media, blogs, and other online communities you already know where your targeted audience gathers, so it’s just a matter of timing and well-written material to increase your traffic.
3. Make it SEO-Friendly
Now that we are near to the second decade of the twenty-first-century search engines have become quintessential and therefore a massive opportunity for you to increase traffic.
Making SEO friendly content for your site or blog when done properly will increase your traffic up to 80%.
4. Use the Social Media Networks to share your posts
Twitter has over 300 million active users every month. Facebook reaches over a billion active users, Google + ring in over 300 million and LinkedIn also has over 300 million. Those look like good numbers, right? And they are, these networks combined are constantly attracting vast amounts of time and interest from internet users. Which means that in that social media universe, you will find people you will share and comment on your Website or Blog. But leveraging from this networks to attract traffic requires patience, study, attention to details on the changes in social sites changes.
5. Install Google Analytics and evaluate the results
Using Google Analytics (which is free by the way) you can see where visits originate, which sources generate quality traffic. Using Analytics is critical for building traffic, you’ll know where you are succeeding and where you have the most opportunity.
6. Add Illustrations, Photos or Graphics
If you are a talented artist that can produce graphics, take pictures, illustrate or make interesting doodles on MS Paint then you can use your talents on your site. By uploading and hosting this images you create yet another traffic source for your site via Image Search and improve the engagement and enjoyment of your visitors.
When using images for your site it’s highly recommended that you create ways to allow others to use them on their sites legally and with permission but in a way that benefits you as the creator.
7. Use Keyword research while writing your posts
A big part of your site popping up on search engines is targeting terms and phrases your audience type into their search engine. In order to know these words you’ll have to do some research, but luckily for us, Google has a free tool that can help with that.
AdWords Keyword Planner is very easy to use, simply type the words, hit search, and AdWord will show you the phrases matching the intent and terms you’ve used.
8. Reference your own content as well as those of others
Readers appreciate links, as well as bloggers, site owners, and search engine. Referencing your own material in a way that is not manipulative, you’ll draw visitors.
But, referencing the content of others can be more valuable for your site, “Give and you shall receive” works perfectly on the web.
9. Use Social sharing communities like Reddit
Social Networks aren’t the only ones drawing vast numbers of users to send traffic to your site. Social Communities like Reddit with their over 2 billion active users every month, StumbleUpon, Pinterest, and Tumblr are all great platforms to increase your site traffic.
Another great thing about social communities is that they can also be a great source of inspiration for content for your site or blog. To be successful in these communities you need to make sure that your content adds value to it and prevent spamming.
10. Guest Blog
Being fresh off the boat can be tough to convince bloggers or site owners to allow you to create posts for them. This is where friends and connections are very important. Guest blogging is an amazing way to spread your brand all over the web to people who have never seen your work. It’s a good way to earn referral links to your site early on, directing some important traffic your way.
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